Collagen has become a buzzword in skincare circles, especially with products promising glowing, younger-looking skin. But not all supplements are created equal, and navigating the marketing claims can be confusing. Here’s how to make a smart purchase without falling for unproven promises. Understand What Collagen Actually Does Collagen is a protein that provides structure to your skin, hair, and nails. As we age, our body produces less of it. Supplements aim to boost those levels — but don’t expect overnight miracles. Collagen may support skin elasticity and hydration, but only when part of a broader routine. Types of Collagen Matter Look for hydrolyzed collagen (also known as collagen peptides). This form is broken down for easier absorption. Types I and III are most relevant to skin health. Avoid products that don’t specify what kind of collagen they contain. Read the Ingredient List Watch for added sugars, fillers, or artificial flavors in powders and gummies. Simpler is usually better. Some products include complementary ingredients like vitamin C or hyaluronic acid, which can help collagen synthesis — a nice bonus, not a requirement. Delivery Method: Powder, Capsule, or Liquid? Powders are versatile and can be added to drinks or food, but taste may be a factor. Capsules are convenient but may require several pills a day. Liquids tend to be more expensive and have a shorter shelf life. Check the Science, Not Just the Claims While there are promising studies on collagen supplementation, results vary and depend on dosage, source, and consistency of use. Avoid any product claiming "instant" results or making bold promises about reversing aging. Price vs. Value Expensive doesn’t always mean better. Plenty of mid-range brands offer third-party tested, high-quality collagen without flashy branding. A reputable, modestly priced product can be just as effective. Where to Buy Safely Stick to recognized supplement retailers, health stores, or directly from the brand’s official website. Look for third-party testing certifications and customer reviews that mention long-term results. Bottom Line Collagen supplements may help with skin appearance over time, but they’re not magic. Choose a formula that matches your needs, focus on clean ingredients, and be realistic with your expectations. You’ll get more value by playing the long game than chasing dramatic claims.